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"I equate online dating to looking for a job," says Julie Spira, cyber-dating expert and author of The Perils of Cyber-Dating.
"You'd want a rock star résumé for your perfect dream job, and you should feel the same way about your online dating profile." And the profile is just where it starts—we have plenty of expert tips, from sending the perfect first e-mail to picking your first date location.
“But the search process can be a lot of work.” — a subscription-based dating site like e Harmony — already tried matchmakers six years ago.
(Langston hopes 1,000 people will sign up by the end of 2014 and has other counselors on standby.) “Matchmakers know that loneliness is a powerful business model,” says Dan Slater, author of “Love in the Time of Algorithms: What Technology Does to Meeting and Mating.” And when it comes to paying thousands of dollars — instead of e Harmony’s monthly fee — dating sites need to manage the already high expectations carefully, says Mark Brooks, a dating-industry analyst and the editor of Online Personals Watch.
“It was only inevitable that free dating sites started to add these kinds of premium features,” he says.
Thomas, assistant professor of Sociology at the City College of New York.
(e Harmony doesn’t release its active membership, but a spokeswoman says it’s had 44 million members since it was founded in 2000.) Dating sites need to sell extra services to the lawyer and banker, and remain affordable to the love-starved, starving artist, Thomas say.
“hired some matchmakers in Dallas to experiment with higher price points,” Brooks says.